Pink candy bar wrapper with green and pink accents, labeled 'Preppy Crunch Bar' in brown cursive font.

Deliverables

ANIMATION | DIGITAL BILLBOARDS & STICKERS

MALLEY’s CHOCOLATE

Local Cleveland chocolate favorite has turned 90 years old, this campaign celebrates their milestone and brings brand awareness across the city.

The Challenge: This whole campaign had a very tight deadline of a week and a half. I had to create the initial concepts and apply feedback very quickly in order to get it to them in time for the holidays.

    • Completed while at VividFront Marketing Agency

Making the holidays magical

Malley’s makes the holidays feel special—positioning the customer as the bringer of that magic through the simple act of sharing chocolate.

Using playful motion, chocolate elements pop into frame with subtle sparkles and animated transitions, creating moments of surprise and delight. The animation emphasizes wonder and generosity. Malley’s Chocolate is part of what makes the holiday season feel magical.

Cleveland style chocolate

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90 YEARS

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Cleveland style chocolate | 90 YEARS |

Celebrating 90 years

To celebrate their big 90th birthday, Malleys ran a brand awareness campaign to remind people of the iconic chocolate. For additional social activation, drawings of their most iconic imagery were made into digital Instagram stickers

Pink candy bar wrapper with green and brown accents and the words "Pretzel Crunch Bar" written in stylized dark brown script.
Decorative birthday candle with pink, green, and white stripes on a colorful, sprinkles-covered cake
Celebratory graphic with the word 'Malleys' in stylized script font, surrounded by colorful confetti.
Illustration of three vertical pink columns with black outlines and lettering, spelling "COCOA", "MILK", and "SUGAR" from left to right, resembling a stylized candy or chocolate bar.

90 years & Holiday billboard DESIGNS

  • Billboard advertisement for Malley's displays a large chocolate Santa face and a candy cane filled with assorted chocolates, with the text 'Malley's Makes it Magical' against a blue sky.
  • Billboard advertisement for Malley's chocolates with the text "Malley's Makes it Magical" and an image of assorted chocolates against a red background with star accents.
  • Billboard celebrating Mallory's 90th anniversary, with an image of sprinkles-covered cookies and a candle on top, against a clear blue sky with green trees.
  • Billboard advertising Malley's chocolate, with a bowl of chocolate-covered treats and the slogan "Malley's Makes it Magical" against a blue sky.
  • Billboard advertising Mallory's chocolates with the message 'Sweet Then. Sweet Now. Celebrating our 90th Year' against a blue sky with green trees in the foreground.
  • A billboard celebrating 90 years of Malley's chocolates with images of assorted chocolates and a pretzel, against a clear blue sky.
  • Billboard advertising Mallory's, featuring a Santa hands, a glass of milk, and chocolate cookies, with text 'Mallory's Makes it Magical'.
  • Billboard advertising Mallory's, featuring an image of chocolate-covered pretzels and the slogan 'Mallory's makes it magical' against a blue sky with green trees in the foreground.