Pink candy bar wrapper with green and pink accents, labeled 'Preppy Crunch Bar' in brown cursive font.

MALLEY’s CHOCOLATE

Campaigns:
90 Year Anniversary | Holiday | Valentines

ROLE

CREATIVE DIRECTOR | MOTION DESIGNER

Deliverables

ANIMATION | DIGITAL BILLBOARDS & STICKERS

Malley’s Chocolates is a chocolate brand with nearly 90 years of sweet traditions, known for handmade treats, seasonal favorites, and that classic candy-shop feeling in the local Cleveland areas

I expanded Malley's visual language across anniversary, holiday, and seasonal campaigns through motion-first creative that refreshed the brand while honoring its history.

    • Completed while at VividFront Marketing Agency

LOVE & CHOColate

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LOVE & CHOColate |

All you need is love and chocolate

This Valentine’s Day campaign focused on simplest gifts are the most meaningful — love and chocolate. The visuals leaned into warmth, sweetness, and a playful romantic tone to highlight Malley’s featured products

making the holidays magical

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making the holidays magical |

Making the holidays magical

Malley’s Chocolate is part of what makes the holiday season feel magical. Using playful motion, chocolate elements pop into frame with subtle sparkles and animated transitions, creating moments of surprise and delight.

  • Billboard advertisement for Malley's displays a large chocolate Santa face and a candy cane filled with assorted chocolates, with the text 'Malley's Makes it Magical' against a blue sky.
  • Billboard advertisement for Malley's chocolates with the text "Malley's Makes it Magical" and an image of assorted chocolates against a red background with star accents.
  • Billboard advertising Malley's chocolate, with a bowl of chocolate-covered treats and the slogan "Malley's Makes it Magical" against a blue sky.
  • Billboard advertising Mallory's, featuring a Santa hands, a glass of milk, and chocolate cookies, with text 'Mallory's Makes it Magical'.
  • Billboard advertising Mallory's, featuring an image of chocolate-covered pretzels and the slogan 'Mallory's makes it magical' against a blue sky with green trees in the foreground.

Cleveland style chocolate

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90 YEARS

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Cleveland style chocolate | 90 YEARS |

Celebrating 90 years

To celebrate their big 90th birthday, Malleys ran a brand awareness campaign to remind people of the iconic chocolate. For additional social activation, drawings of their most iconic imagery were made into digital Instagram stickers

Pink candy bar wrapper with green and brown accents and the words "Pretzel Crunch Bar" written in stylized dark brown script.
Decorative birthday candle with pink, green, and white stripes on a colorful, sprinkles-covered cake
Celebratory graphic with the word 'Malleys' in stylized script font, surrounded by colorful confetti.
Illustration of three vertical pink columns with black outlines and lettering, spelling "COCOA", "MILK", and "SUGAR" from left to right, resembling a stylized candy or chocolate bar.
  • Billboard celebrating Mallory's 90th anniversary, with an image of sprinkles-covered cookies and a candle on top, against a clear blue sky with green trees.
  • Billboard advertising Mallory's chocolates with the message 'Sweet Then. Sweet Now. Celebrating our 90th Year' against a blue sky with green trees in the foreground.
  • A billboard celebrating 90 years of Malley's chocolates with images of assorted chocolates and a pretzel, against a clear blue sky.